Finnish Newsletter – September 2020

Hyvä Snoobin käyttäjä,

Lähestymme sinua tällä Snoobin uudella asiakaskirjeellä, koska olet aktiivinen Snoobin käyttäjä. Haluamme parantaa suoraa kommunikointia asiakkaittemme kanssa varsinkin nyt kun Covid-19 pandemia rajoittaa asiakastapaamisia. Uutiskirjeemme tarkoituksena on kattaa asiakkaillemme tärkeitä aiheita liittyen Snoobin käyttöön, palvelun uusiin ominaisuuksiin, tapahtumiin, kumppanuuksiin sekä myös jakaa analytiikkamaailman kuulumisia yleisemmin. Kerrottavaa olisi varmasti aina enemmän kuin yhteen kirjeeseen mahtuu, joten meihin saa myös yhteyden sähköpostilla tai puhelimitse (yhteystiedot alla). Otamme mielellämme palautetta ja ideoita vastaan.

Kevään ja kesän Snoobi Klinikat

Jatkamme Snoobi Klinikoiden järjestämistä, joista saimme hyvää palautetta viime kevään ja kesän aikana.  Snoobi Klinikoiden tarkoituksena on käsitellä tärkeitä Snoobin käyttöön liittyviä asioita ja saada palautetta suoraan asiakkailtamme. Ensimmäisten Snoobi Klinikoiden teemana oli Snoobi tilien huoltoon liittyvät asiat palvelun sujuvuuden ja tietoturvan näkökulmasta. Klinikoiden tarkoitus ei ole korvata asiakastukea, koulutusta tai konsultointia vaan täydentää niitä. Julkaisemme pian loppuvuoden Klinikat päivämäärineen ja teemoineen – ideat ja toiveet teemojen suhteen ovat tervetulleita.

Uudet laajennetut palvelut

Snoobin ja Fonectan kaupallinen yhteistyö jatkuu kuten ennenkin, eli asiakkaamme saavat Snoobiin liittyvää ensiasteen tuotetukea ja -koulutusta Fonectalta. Olemme kuitenkin laajentaneet ko. palvelua kokonaisvaltaisempaan tilien hallinnan ja optimoinnin konsultointiin sekä asiakaskohtaisiin Snoobi-räätälöinteihin sen palautteen pohjalta, jota olemme saaneet asiakkailtamme. Näillä laajennetuilla palveluilla autamme asiakkaitamme saamaan Snoobista enemmän irti. Autamme myös mielellämme tietoturvaan ja Snoobiin liittyvissä asioissa, joka on varsin ajankohtainen juuri nyt, koska GDPR tulkintaa ollaan muuttumassa Suomessa.

Uudet kotisivut

Snoobi Technologian kotisivut ovat uudistuneet osoitteessa https://www.snoobi-technology.com. Sivuston tarkoituksena on kertoa Snoobin ratkaisuista selkokielisesti ja jakaa tietoa Snoobin kansainväliselle käyttäjäkunnalle. Sivuston suomenkielinen versio on myös työn alla, joten siitä enemmän seuraavassa kirjeessä.

Fonectan Snoobi sivusto löytyy osoitteesta https://www.fonecta.fi/palvelut/analytiikka/snoobi-analytiikka.

Uudet kumppanuudet Suomessa

Snoobi laajentaa aktiivisesti kumppaniverkostoa Suomessa. Uusin kumppanimme on Digiteam Oy, joka on analytiikkaan erikoistunut digimarkkinointipalveluja tarjoava toimisto. Digiteamin sivustot löytyvät osoitteesta www.digiteam.fi ja kontaktihenkilö on Antti Kärki puh.+358 (0)40 503 5186.

Tässä kaikki tällä kertaa. Ota yhteyttä meihin joko suoraa tai sähköpostitse ihan missä vaan asiassa – Juodaan vaikka etäkahvit verkossa.

Snoobi Technology B.V.

Amsterdam | T: +31 (0)20 345 6820
| snoobi.com | info@snoobi.eu |

Anne Opas, anne.opas@snoobi.nl, puh. +31 (0)20 345 6820 (Asiakastuki)
Mika Alapiessa, mika.alapiessa@snoobi.nl, puh. +31 (0)6 5109 2976 (Partner/Sales)

Ready for a complete analytics platform?

Partner Team Nijhuis sees better analyses of Google Ads with Snoobi Analytics

Snoobi Analytics can track and analyse visits that come to a website thourgh Google Ads with a simple setting. Many of our customers use this information to perform analyses in Snoobi, or in lead generation, if they want to use visits through Google Ads as a criteria for the score.

One option that is used much less within Snoobi is the Google Ads “ValueTrack parameters”. This offers extensive possibilities to show the source of a click, for example the Google Ads campaign, the exact search term and ad group. Combined with the other data in Snoobi, all information can then be seen at the visitor level, and therefore also as criteria for lead scoring or engagement scoring.

An example of this application was created  by our Partner Team Nijhuis. Bram Lucas from Team Nijhuis explains how they did this for their customer Nedap Security Management.

“By adding a tracking template to the Google Ads campaigns, we are able to extract more information from Snoobi than just source and medium. Below the steps. ”

Tracking template

The tracking template added looks like this:

{lpurl}?utm_campaign={campaignid}&adgroupid={adgroupid}&utm_content={creative}&utm_term={keyword}

Google Ads will then automatically paste the tracking template behind each URL of the ad’s landing page (URL).
The various parameters are automatically filled with values that relate to the specific click.

Several snippets are included in the tracking template, they will result in making unique codes for the campaigns visible as ad groups and advertisements. However, these codes in itself are not self-explanatory:

  • Campaign ID: Generates the unique ID of the relevant campaign.
  • AdGroup ID: Generates the unique ID of the relevant ad group.
  • Creative: Generates the unique ID of the relevant advertisement.
  • Keyword: Specifies the search term that triggered the ad that the visitor clicked.

Settings in Snoobi

By navigating within Snoobi to: Settings > Ads > Automatic Ads you will see the campaign ID as the original name when the tracking template is active.
You can then rename these to the names of the campaigns as they are in Google Ads.

To ensure that the search term, ad group ID and ad ID are also visible in the reports, you must set the following values in the Snoobi Settings > Content > Site variables as shown here.       

What will you see?

In the Snoobi reports you will then see the exact values for various metrics from Google Ads. This gives you more information on the search behaviour of the visiting organizations and you are able to make better choices in optimizing the Google Ads campaigns.
AdGroup ID and the Advertisement ID are shown encrypted. You will have to make that link yourself by comparing the values with those of the Google Ads campaigns.

Summarizing

By adding the tracking template in Google Ads combined with the setting options in Snoobi Analytics, our Partner Team Nijhuis now has a thorough report of Google Ads for their customer.

Snoobi is pleased to cooperate with active partners such as Team Nijhuis that enable practical solutions with Snoobi.

“Online marketing agency Team Nijhuis is the business partner for companies that want to grow.”

“We take pride in improving your life by designing access control systems that let you focus fully on life and work.”

“With Snoobi you get access to all interesting data about your website.”

Client spotlight Kerridge CS: expert in ERP Systems

Kerridge Commercial Systems develops and delivers ERP software to wholesalers, distributors and rental companies. The company has many years of experience and has extensive knowledge of specific branches and their business processes. Important sectors include rental companies for large equipment or rentals for events. Also technical wholesalers of materials, parts for construction, industry and installation companies are important.

Kerridge Commercial Systems (CS), located in the Netherlands in Veghel and Gouda, is also active worldwide with a number of own offices and has more than 15,000 customers. Important countries are the Benelux area, the United States and Canada.

We interviewed Ramona de Jong and Floortje Osnabrug and asked what distinguishes Kerridge CS from other similar companies – what makes them special?

One of the most important items is that a lot of specialist knowledge of ERP software and related processes exist in Kerridge CS. The consultants who are in direct contact with customers often have a background in the industry or sector for which they work and have insight into the specific problems and processes. They know what is going on and can therefore offer very specific advice, service and extra support.

The choice of a customer for a supplier of ERP software often concerns a long and intensive selection process.

“We really are a partner for the customer. We guide the entire process and ensure that the customer chooses the software package that suits his organization. It’s about the customer, not what package we want to sell. ” says Ramona de Jong, marketing manager.

Kerridge CS has over 40 years of experience within trading companies and the rental industry. The company does not have a separate sales and marketing organization, but focuses largely on research and development. The focus is on developing and implementing the software.
Ramona de Jong: “Our software is not based on tailoring an existing solution to the requirements, but is designed specifically for the industry and together with the industry.” And: “Our customers also have the opportunity to participate in further product development. For example, there is a group forum for the events industry. This allows us to respond even better to the problems and focus area within a certain market. ”

Floortje Osnabrug has recently started working with the program and says: “I find it clear and intuitive and I can easily make my own settings, so that I can zoom in specifically on potential leads.”

In the future, Kerrigde CS will use the Snoobi software in combination with Hubspot(tm) to further expand and enrich their database.

Kerridge CS’s customer-driven development philosophy fits well with Snoobi’s approach and product development.
Kerridge CS offers modern and flexible ERP solutions and their online presence and strategy reinforces this.

Snoobi is proud of clients like Kerridge CS and we hope to contribute even more to their success.

Want to know more about Kerridge Commercial Systems?

Snoobi Prospekter Lite

Prospekter Lite: direct view on visitors from your mobile

In addition to Snoobi Analytics and Prospekter, there is Prospekter Lite. It runs on iOS and Android and immediately shows which companies visit your website.

This makes it even easier to directly respond to potential leads. After all, your sales team is not behind the laptop all day, but always has the mobile phone at hand!

Prospekter Lite can be installed from the Google Play Store or the Apple App Store and can be used free of charge for any standard Snoobi Analytics or Snoobi Prospekter account. There are only one-off costs associated with creating the required Snoobi Datafeeds.

Easy Settings

All you need is an active Snoobi Analytics or Prospekter account.
You enter the Snoobi Datafeeds API keys and indicate from which lead score the visiting organizations should be shown.
You can adjust that score minimum at any time.

Visitor information

The first Prospekter Lite screen shows the visiting organizations, almost real time and easy to refresh. The visitors with the highest score with name and location are shown first. The number of visits, the type of organization and the lead score are immediately visible.

Valuable details

With one click on a name, more information about the visits of an organization is displayed on the screen of your mobile. The lead score per visit, the visit details and additional information such as on which page the visitor landed and how they arrived on the site.

This is just one of the many solutions that are possible with Snoobi. Are you a Snoobi Partner or are you interested in a customized solution for your customers? We can be very flexible and have create multiple solutions already. Please contact us and we will discuss options!

Migration Finnish clients concluded

Finnish customers now fully switched to the newest Snoobi platform

In recent months, we have worked hard to bring the thousands of Finnish customers who use Snoobi Analytics on the same modern and faster Snoobi platform used by our customers in The Netherlands and other countries. Thanks to their support and good communication with our Finnish partner Fonecta, we were able to do this job without major problems.

This migration was for all Fonecta customers, including the governmental and semi-governmental organizations covered by the agreement with Valtori. More information on this cooperation in a recent news item on our website.

Charles Odinot, managing director of Snoobi says: “It was a major operation because a number of customers have collected more than 10 years and terra-bytes of analytics data, which had to remain fully accessible during the migration.”

From now on, all global Snoobi Analytics customers use the same interface. One of the advantages of using a single platform is that improvements can be implemented faster and new options are immediately available to all customers.

Fonecta’s Product manager, Meri-Jenna Lappalainen says about the migration:”We are happy that we have concluded this migration to the latest Snoobi Analytics platform. Together with Snoobi we intend to extend the usability and features in 2020 for our customers.”

The first reactions from Finnish customers are also positive: they are happy with the faster interface, the clear menu structure and the expansion of the user options.

Ready for a complete analytics platform?