Finnish Newsletter – September 2020

Hyvä Snoobin käyttäjä,

Lähestymme sinua tällä Snoobin uudella asiakaskirjeellä, koska olet aktiivinen Snoobin käyttäjä. Haluamme parantaa suoraa kommunikointia asiakkaittemme kanssa varsinkin nyt kun Covid-19 pandemia rajoittaa asiakastapaamisia. Uutiskirjeemme tarkoituksena on kattaa asiakkaillemme tärkeitä aiheita liittyen Snoobin käyttöön, palvelun uusiin ominaisuuksiin, tapahtumiin, kumppanuuksiin sekä myös jakaa analytiikkamaailman kuulumisia yleisemmin. Kerrottavaa olisi varmasti aina enemmän kuin yhteen kirjeeseen mahtuu, joten meihin saa myös yhteyden sähköpostilla tai puhelimitse (yhteystiedot alla). Otamme mielellämme palautetta ja ideoita vastaan.

Kevään ja kesän Snoobi Klinikat

Jatkamme Snoobi Klinikoiden järjestämistä, joista saimme hyvää palautetta viime kevään ja kesän aikana.  Snoobi Klinikoiden tarkoituksena on käsitellä tärkeitä Snoobin käyttöön liittyviä asioita ja saada palautetta suoraan asiakkailtamme. Ensimmäisten Snoobi Klinikoiden teemana oli Snoobi tilien huoltoon liittyvät asiat palvelun sujuvuuden ja tietoturvan näkökulmasta. Klinikoiden tarkoitus ei ole korvata asiakastukea, koulutusta tai konsultointia vaan täydentää niitä. Julkaisemme pian loppuvuoden Klinikat päivämäärineen ja teemoineen – ideat ja toiveet teemojen suhteen ovat tervetulleita.

Uudet laajennetut palvelut

Snoobin ja Fonectan kaupallinen yhteistyö jatkuu kuten ennenkin, eli asiakkaamme saavat Snoobiin liittyvää ensiasteen tuotetukea ja -koulutusta Fonectalta. Olemme kuitenkin laajentaneet ko. palvelua kokonaisvaltaisempaan tilien hallinnan ja optimoinnin konsultointiin sekä asiakaskohtaisiin Snoobi-räätälöinteihin sen palautteen pohjalta, jota olemme saaneet asiakkailtamme. Näillä laajennetuilla palveluilla autamme asiakkaitamme saamaan Snoobista enemmän irti. Autamme myös mielellämme tietoturvaan ja Snoobiin liittyvissä asioissa, joka on varsin ajankohtainen juuri nyt, koska GDPR tulkintaa ollaan muuttumassa Suomessa.

Uudet kotisivut

Snoobi Technologian kotisivut ovat uudistuneet osoitteessa https://www.snoobi-technology.com. Sivuston tarkoituksena on kertoa Snoobin ratkaisuista selkokielisesti ja jakaa tietoa Snoobin kansainväliselle käyttäjäkunnalle. Sivuston suomenkielinen versio on myös työn alla, joten siitä enemmän seuraavassa kirjeessä.

Fonectan Snoobi sivusto löytyy osoitteesta https://www.fonecta.fi/palvelut/analytiikka/snoobi-analytiikka.

Uudet kumppanuudet Suomessa

Snoobi laajentaa aktiivisesti kumppaniverkostoa Suomessa. Uusin kumppanimme on Digiteam Oy, joka on analytiikkaan erikoistunut digimarkkinointipalveluja tarjoava toimisto. Digiteamin sivustot löytyvät osoitteesta www.digiteam.fi ja kontaktihenkilö on Antti Kärki puh.+358 (0)40 503 5186.

Tässä kaikki tällä kertaa. Ota yhteyttä meihin joko suoraa tai sähköpostitse ihan missä vaan asiassa – Juodaan vaikka etäkahvit verkossa.

Snoobi Technology B.V.

Amsterdam | T: +31 (0)20 345 6820
| snoobi.com | info@snoobi.eu |

Anne Opas, anne.opas@snoobi.nl, puh. +31 (0)20 345 6820 (Asiakastuki)
Mika Alapiessa, mika.alapiessa@snoobi.nl, puh. +31 (0)6 5109 2976 (Partner/Sales)

Ready for a complete analytics platform?

Partner Team Nijhuis sees better analyses of Google Ads with Snoobi Analytics

Snoobi Analytics can track and analyse visits that come to a website thourgh Google Ads with a simple setting. Many of our customers use this information to perform analyses in Snoobi, or in lead generation, if they want to use visits through Google Ads as a criteria for the score.

One option that is used much less within Snoobi is the Google Ads “ValueTrack parameters”. This offers extensive possibilities to show the source of a click, for example the Google Ads campaign, the exact search term and ad group. Combined with the other data in Snoobi, all information can then be seen at the visitor level, and therefore also as criteria for lead scoring or engagement scoring.

An example of this application was created  by our Partner Team Nijhuis. Bram Lucas from Team Nijhuis explains how they did this for their customer Nedap Security Management.

“By adding a tracking template to the Google Ads campaigns, we are able to extract more information from Snoobi than just source and medium. Below the steps. ”

Tracking template

The tracking template added looks like this:

{lpurl}?utm_campaign={campaignid}&adgroupid={adgroupid}&utm_content={creative}&utm_term={keyword}

Google Ads will then automatically paste the tracking template behind each URL of the ad’s landing page (URL).
The various parameters are automatically filled with values that relate to the specific click.

Several snippets are included in the tracking template, they will result in making unique codes for the campaigns visible as ad groups and advertisements. However, these codes in itself are not self-explanatory:

  • Campaign ID: Generates the unique ID of the relevant campaign.
  • AdGroup ID: Generates the unique ID of the relevant ad group.
  • Creative: Generates the unique ID of the relevant advertisement.
  • Keyword: Specifies the search term that triggered the ad that the visitor clicked.

Settings in Snoobi

By navigating within Snoobi to: Settings > Ads > Automatic Ads you will see the campaign ID as the original name when the tracking template is active.
You can then rename these to the names of the campaigns as they are in Google Ads.

To ensure that the search term, ad group ID and ad ID are also visible in the reports, you must set the following values in the Snoobi Settings > Content > Site variables as shown here.       

What will you see?

In the Snoobi reports you will then see the exact values for various metrics from Google Ads. This gives you more information on the search behaviour of the visiting organizations and you are able to make better choices in optimizing the Google Ads campaigns.
AdGroup ID and the Advertisement ID are shown encrypted. You will have to make that link yourself by comparing the values with those of the Google Ads campaigns.

Summarizing

By adding the tracking template in Google Ads combined with the setting options in Snoobi Analytics, our Partner Team Nijhuis now has a thorough report of Google Ads for their customer.

Snoobi is pleased to cooperate with active partners such as Team Nijhuis that enable practical solutions with Snoobi.

“Online marketing agency Team Nijhuis is the business partner for companies that want to grow.”

“We take pride in improving your life by designing access control systems that let you focus fully on life and work.”

“With Snoobi you get access to all interesting data about your website.”

Snoobi Prospekter Lite

Prospekter Lite: direct view on visitors from your mobile

In addition to Snoobi Analytics and Prospekter, there is Prospekter Lite. It runs on iOS and Android and immediately shows which companies visit your website.

This makes it even easier to directly respond to potential leads. After all, your sales team is not behind the laptop all day, but always has the mobile phone at hand!

Prospekter Lite can be installed from the Google Play Store or the Apple App Store and can be used free of charge for any standard Snoobi Analytics or Snoobi Prospekter account. There are only one-off costs associated with creating the required Snoobi Datafeeds.

Easy Settings

All you need is an active Snoobi Analytics or Prospekter account.
You enter the Snoobi Datafeeds API keys and indicate from which lead score the visiting organizations should be shown.
You can adjust that score minimum at any time.

Visitor information

The first Prospekter Lite screen shows the visiting organizations, almost real time and easy to refresh. The visitors with the highest score with name and location are shown first. The number of visits, the type of organization and the lead score are immediately visible.

Valuable details

With one click on a name, more information about the visits of an organization is displayed on the screen of your mobile. The lead score per visit, the visit details and additional information such as on which page the visitor landed and how they arrived on the site.

This is just one of the many solutions that are possible with Snoobi. Are you a Snoobi Partner or are you interested in a customized solution for your customers? We can be very flexible and have create multiple solutions already. Please contact us and we will discuss options!

Migration Finnish clients concluded

Finnish customers now fully switched to the newest Snoobi platform

In recent months, we have worked hard to bring the thousands of Finnish customers who use Snoobi Analytics on the same modern and faster Snoobi platform used by our customers in The Netherlands and other countries. Thanks to their support and good communication with our Finnish partner Fonecta, we were able to do this job without major problems.

This migration was for all Fonecta customers, including the governmental and semi-governmental organizations covered by the agreement with Valtori. More information on this cooperation in a recent news item on our website.

Charles Odinot, managing director of Snoobi says: “It was a major operation because a number of customers have collected more than 10 years and terra-bytes of analytics data, which had to remain fully accessible during the migration.”

From now on, all global Snoobi Analytics customers use the same interface. One of the advantages of using a single platform is that improvements can be implemented faster and new options are immediately available to all customers.

Fonecta’s Product manager, Meri-Jenna Lappalainen says about the migration:”We are happy that we have concluded this migration to the latest Snoobi Analytics platform. Together with Snoobi we intend to extend the usability and features in 2020 for our customers.”

The first reactions from Finnish customers are also positive: they are happy with the faster interface, the clear menu structure and the expansion of the user options.

Ready for a complete analytics platform?

Identifying and Optimizing Online B2B Leads

Why Online B2B Lead Generation?
In your marketing automation or sales management system you may already have a number of potential leads as contacts. The more intelligent systems may also have a function to inform you when one of these contacts visits your site. However they cannot recognize if there are new employees or completely unknown companies that are searching the web for products or services.
Another benefit from lead generation with your website is that lead quality from other sources can vary significantly. In comparison, the quality of a lead source such as your website which you control and manage yourself, is usually constant because this employs one primary method of lead generation

Lead verification processes help verify that a lead is valid, usually meaning it is from a real live consumer who is truly interested in your product or services.

At the most basic level, there may be a form on your website that captures the customer’s information, and you can reject leads with incomplete or inappropriate data, such as company name, phone, or e-mail address.
But most visitors do not leave information in a form on a website, so you need more sophisticated services and some background work to find out more about this potential lead. Snoobi Analytics provides all visitor session information and can do the initial work for you by creating a lead score which is based on actual visitor behaviour.

Lead scoring refers to the process of applying a numeric score to a lead, based on visitor performance but also based on the online visits of other visitors of the same organization. After all, there will most likely be more people involved in the decision making process for your service and that size of the DMU or Buying Center usually increases with the size of the organization.
This numeric score indicates the likelihood that the lead will convert into an actual client. What is important in Lead Scoring is that the score is also based on historical purchases and lost leads so results can improve over time.
The most common example of lead scoring based on a filter is to only show leads above a certain threshold and to reject leads below it. However since no lead scoring can be 100% accurate Snoobi’s advice is to provide the sub-standard lead list to an inside sales person to be reviewed.

Data appending refers to the process of adding additional data to a lead, once it is identified. Usually this data is from public records provided by data service providers, ot the website of the potential lead.Examples include adding geo-location, website, phone numbers or e-mail address to a lead.
Snoobi already provides a certain data set for each identified organization based on the internet address of that organization. Additional data is always available from a variety of sources, even Google or Google Maps provides basic information for a company to follow up leads. And the CRM or sales system you use may already have all the information you need.

The final stage of lead optimization after classification to MQL (Marketing Qualified Lead) and optimization is management of the entire ongoing sales process. At this stage the Lead Generation process has been concluded and the actual lead management and follow-up process to become a SQL (Sales Qualified Lead) will need to be handled in your CRM or sales automation system.
At the same time, repeat visits from the same organization to your website and the areas that are visiting are important to follow, as they may well indicate certain needs or interests that assists your sales team in the final conversion from lead to customer!

These are just the basic building blocks of a succesful online leads generation project. There may be some quick wins but for the best results planning and a close cooperation between sales and marketing are important.
Snoobi’s Partners have experience with small as well as very large clients and can deliver the results you expect using proven methods.

Select one of our Partners or use the button below to ask more information.

Ready for a complete analytics platform?