Snoobi April 2022 Release

Snoobi Major Update April 2022

Snoobi Development has been busy after the last Snoobi release in September 2021!
As always, new features and changes in Snoobi are done based on feedback and questions we get from our clients, usage patterns, the requests for support we receive and results from our training sessions.

This is an extensive release, it includes several changes to the user interface, additional metrics, enhanced GDPR-related functions and additions to the data-export to make it easier to use and combine Snoobi data with other data sources.

Here is a summary:

  • User interface enhancements, changes to menu structure and filter options
  • Additions to subscription options for automated e-mail reports
  • Snoobi’s traffic monitor, how much data is collected and reported?
  • More metrics on url-report level, for e-commerce analytics and bot recognition (read more on bot traffic here)
  • Data-access enhancements for the Snoobi Datafeed
  • Extra GDPR-related functions such as no-persistent cookie tracking, report on which visitors allowed cookies

For more details, please refer to this Knowledgebase Document. These can also be found by searching for ‘April 2022 Release’ on the Snoobi Support website. (Please note that since there were a lot of changes, some documents in the Snoobi Knowledgebase may not updated yet or in your local language.)

Please feel free to comment or request changes by sending en email to Together we can make Snoobi even better!

And if you don’t know Snoobi yet, and want us to show you what we can do for you or setup a free trial – then contact us and we will show you.

Snoobi Academy 2022

Snoobi Academy & Snoobi webinars

(Sign-up form at the bottom)

Snoobi offers a variety of services to help customers optimize their site analytics, assist with 1st party data collection from the website and e-commerce analytics

A complete knowledgebase (parts in English) is available, details are on the Snoobi Support Information site.

But we also understand that users and administrators may be new and are not familiar with the specific options Snoobi has to offer or what analytics metrics to apply.

Optimizing reports to get the most benefit from your website content, information and marketing actions needs constant action to stay on top with latest development in privacy rules and visitor engagement.

That is where Snoobi Academy can help.
Snoobi Academy knows several options, from a single online session to a classroom-type training session, as well as a complete analytics management package where we help you manage your Snoobi Analytics solution. We also assist to ensure the timely delivery of marketing and management reports. Contact us for more information.

In addition to the paid Snoobi Academy services, we also hold short online sessions to introduce users to the various options offered by Snoobi Analytics, assist with interpretation of the results and to show the latest analytics developments.

The purpose of these short online Snoobi Webinar sessions is not to replace entire training or consultation projects, but to introduce users and administrators to the various options and metrics offered by Snoobi Analytics and to provide examples of best practices.

Started as a method to continue training sessions that could not be done in-person due to COVID-19 restrictions, several online Snoob Webinars received positive feedback. So we decided to continue with these in 2022.

Snoobi Academy – Webinars Fall 2022
Dates: TBD (English and Finnish)

Topic: Understanding your website traffic
In the previous Snoobi webinars we have focussed on how to create and optimize settings and reports in Snoobi. The 2022 webinars will still have some of these elements and shortly describe what is new in the 2022 Snoobi releases, but the focus will be on best practices, using the collected data to the benefit of your organization.

In both sessions we will use a few real examples to find better ways to work with your analytics data and leverage that data to make better sales and marketing decisions, even when visitor doesn’t allow cookies to be set. You can sign up for one, or both of these sessions, and in any order.

Due to unforeseen circumstances, the Snoobi webinars are moved to new dates after the summer period. You can still register, then we will contact you with new dates.

Session 1: GDPR & actionable data

Finnish session – date TBD
English session – date TBD

In this first session we will cover the following main topics:

  • Snoobi GDPR settings and cookieless analytics, challenges and solutions
  • Lead identification using analytics
  • Segmentation and report optimization
  • Goal setting, what are your organizations’ goals
  • Analytics in relation to development of the website and communication
  • How to convert data into action

Our guest speaker will be Antti Kärki from our Finnish partner Digiteam.

Session 2: Analytics best practices

Finnish session – date TBD
English session
– date TBD

In this second session we will cover the following main topics:

  • Interpretation of the main analytics metrics; ignoring the ‘noise’
  • Is your website sufficiently accessible or do you lose visitors, key points and practices
  • Why maintaining ownership over your data is important for any organization
  • Using the Snoobi Datafeed to extract data to combine with other data or for reporting
  • Best practices for setting Key-Performance-Indicators, reporting and act on them

Our English speaking guest speaker will be Rogier Florijn from our Dutch partner TRIMM.

Circus Finland and Snoobi Analytics

How Circus Finland uses Snoobi Analytics

Sirkus Finlandia, or Circus Finland in English, ( is a traditional family business founded in Finland in 1976 and it is called the Finnish National Circus. Usually, the circus tours Finland for seven months, offering guests traditional circus entertainment such as clownery, acrobatics, juggling and magic tricks.

The staff consists of about a hundred people. In addition to the artists, it includes the administration, the orchestra, and the technical staff. Performers come from all over the world and the repertoire changes every year. As a result, year after year, the performances gather a wide audience that can expect something new to see. On average, about 200,000 Finns visit the show every year.

Snoobi interviewed Kalle Roos, who is Sirkus Finlandia’s Operations Manager. Kalle’s work includes almost anything – apart from what happens in the performances. During the winter, the main work is the planning of the upcoming tour and during the active time of the circus, Kalle follows the analytics of the website. Snoobi has been in use for over 10 years and has proven very useful in sales promotion and advertising tracking.

Web Analytics in support of a touring circus

Sirkus Finlandia uses a variety of advertising methods. Traditional outdoor advertising is an important means of gaining visibility for any circus in Finland. This means placement of posters around poles in towns and cities. In addition, posters are taken to local shops, and television, radio, local newspapers and social media are used extensively for advertising. They also publish a yearly magazine, highlighting the shows.

“Snoobi provides excellent support for showing advertising results”, says Kalle: “As the number of visitors to our website grows from a certain city, we can take it that advertising in that city has turned out to be effective. But if we know that advertising has started, and the number of visitors has not increased as expected, we need to analyse this and invest more in advertising.”

Targeting business sales has been easy with Snoobi, as the reports show the names of the companies that have visited the site. Once it is known which companies are interested, then it is easy to follow up on that.

The analytics is adjusted so that all the important data can be collected. Kalle states: “Much more time could be spent on monitoring and delving into analytics, but the reports are really useful for me. They are also helpful for site content. The site must be clear and, for example, the program for the show must be easy to find for the visitor.”

Flexibility in seasonal operations and exceptional situations

Circus activities are seasonal, and the website obviously gets few visitors during the winter. The agreement with Snoobi takes this seasonality into account. Reports from Snoobi start to come again just before the season, and the website traffic will still be monitored for a while after the tour has ended. The pandemic has limited the activities of the performing arts and thus also Sirkus Finlandia: “Last summer (2021) we were able to tour only for three months and gained no profit,” says Kalle Roos, “Snoobi understood this situation well and our cooperation was flexible also in these exceptional circumstances.”

The new season will start again in April and Snoobi Technology is looking forward to continuing our cooperation with Sirkus Finlandia!

Mika Alapiessa, co-owner of Snoobi says: “We are happy we can support Sirkus Finlandia in the marketing efforts by providing the analytics and statistical information they need and adjust the contractual arrangement according to their season. The implementation for the circus shows the flexibility of Snoobi Analytics to provide metrics for a wide range of organizations.”

Want to know more about Cirkus Finland or their performance schedule?

Snoobi Analytics and GDPR

Snoobi Analytics and GDPR

GDPR and the impact on analytics
After the EU’s General Data Protection Regulation (GDPR) became active in 2018, adoption of data protection laws has accelerated, and not only in Europe. Consumers and privacy advocates everywhere demand transparency in which data is collected, what it is used for, where it is stored and who has access to their data. At the same time, the owner of a publicly available website needs analytics and statistics to optimize the service delivery and to make the information available to their public.
So it becomes important to inform the visitor of a website about how data is used and allow them to remain anonymous. Only then a visitor can provide the relevant informed consent and do not just block everything to play safe. Snoobi Analytics, as the European provider of web, portal and complex analytics provides tools for both the website owner as well as the website visitor to fully comply with the GDPR.

In the short video below we summarize and highlight a number of these Snoobi features.

Snoobi Analytics GDPR – related features and functions (English)
Snoobi Analytics GDPR – related features and functions (FINNISh)

Bot traffic and Snoobi Analytics

Snoobi, your website and unrecognizable ‘BOT’ traffic

Bot is the short name for a software application that runs automated tasks over the Internet without any human interaction. It is called web robot, robot or simply bot. Also the names ‘scraper’ or ‘spider’ can be used.
An internet bot is mostly used for web crawling or information scraping. The bot retrieves, processes and stores information from websites. Worldwide, more than 60% of all internet traffic is generated by bots. According to a 2021 article from Barracuda, close to 40% is from ‘bad’ bots. See the full article here

Difference between ‘good’ and ‘bad’ bots
Some are ‘good’ bots – e.g. search engine spiders or bots for SEO analysis. We really need those so our website and information can be found. Bots and scrapers are also used to find out if your website doesn’t contain copyrighted material from others such as images. Other bots can be ‘bad’: they enable misuse, and attacks on websites. They allow the bot operator (which can include competitors and fraudsters) to perform many malicious activities such  as competitive data mining (price lists and conditions), personal data retrieval (contact scraping), advertising fraud, denial-of-service (DoS) attacks, ruin your web store and much more. And with the newest techniques and availability of cloud servers and ready-made bot programs, building a bot is cheap and easy.

Identifying bot traffic
While building a bot is easy, disallowing access to the website information for a bot is less easy. After all, a website is supposed to be available for any visitor. There are measures a website owner can take to prevent bad bots from operating, such as bot detection and disallowing certain bots from retrieval of webpages. However, in response to these methods more and more bots manipulate the browser data, frequently change their IP-address, or use natural language processing to simulate being an actual person who visits your site.

Impact on analytics
Bot traffic, if not properly recognized, can have a direct impact on the ability of a marketer or website owner to analyze actual visitor traffic to their website.
Metrics such as number of visitors, visited pages, duration of an average website session by a visitor or bounce rates can be dramatically different from actual metrics for real visitors and this in turn can lead to budget decisions based on incorrect data.

Snoobi Analytics and bot detection
What can Snoobi do to tackle bots, so the analytics metrics reflect actual visitors?
Since its inception, Snoobi Analytics has the capability to exclude traffic from good and known bots. Traffic that is generated by bots, such as those used by search engines are stored as any other traffic data but excluded from the user reports.

Since new ‘good’ bots are created almost monthly and existing good bots change their profile, updates to the Snoobi bot lists are done regularly. Where possible, Snoobi also excludes traffic that can be identified as visits by other type of bots. In an upcoming release, Snoobi will enhance the process to recognize bot traffic so that additonal bot traffic is excluded from the standard web analytics reports including all historic data.
In addition, Snoobi has started a project to automatically identify patterns in the millions of hits that access the websites of our customers to ensure metrics are reliable and reflect actual visitors.