2020 Fall Snoobi Clinics were a success!

During this COVID-19 crisis, many people work from home. In-person, classroom training sessions for in-person instruction sessions are almost impossible to arrange.

At the same time we see an increase in importance of websites and the need to analyze the results of website visitor sessions. For some of our governmental clients, the traffic to certain parts of the website increased ten-fold since everyone was searching for information about corona-crisis related items.

In October and November, and based on the result of earlier Snoobi Clinics, we again delivered free online instruction sessions for our Finnish customers.
Topics such as Optimizing Snoobi and Reporting attracted the most attendees, while introduction sessions on how to get the first quick results from Snoobi Analytics were also well attended.

Snoobi Clinics provide free general instruction sessions for our clients and partners, and since we are always searching for feedback to improve our service we conducted a short survey. Some of the feedback we received is here:

››› Thank for the very nice Clinics!
››› I expect that how usefull this is will be spread from us who participated to others in our company.
››› Great that online clinics are becoming possible.
››› It takes us a while as Snoobi users to be aware about this and we are excited to take advantage of your knowledge!

Various Clinics attendees
Source: Snoobi Clinics Survey 2020

Do you have questions or comments about the Snoobi Clinics, Snoobi and web analytics in general? We always like to hear from you!

Ready for a complete analytics platform?

A new version of the leading Snoobi Analytics web analysis solution

With close to 20 years expertise in web analytics, Snoobi is continuously improving its solutions to help its customers better understand website visits and discover patterns in usage. We are constantly reviewing new technologies, new analysis insights and data security requirements from our customers. As part of that focus we have now released an extensive new release of Snoobi Analytics.

Firstly, we have implemented a series of important updates to our server and data structure to increase the processing speed and allow our customers to generate reports and analysis much faster than before.

Of the many other improvements that we have released, here are the 4 most important ones:

  1. Additional metrics and statistics for more insight into visitors and usage
    Snoobi Analytics is ideally suited for analyzing the use of the website and to recognize visitor patterns. To improve this even further, we have now added additional metrics and dimensions that can provide even more insight and at the same time speed up and improve analysis and reporting. The beauty of Snoobi Analytics is that the new metrics and dimensions are immediately available in reports and apply to all collected data – also your historical data, contrary to how most other web analytics solutions work.
  2. Improvements in the User Interface
    As with any analytics solution, the development of the User Interface never stops. Solutions can offer many options and metrics, but it is sometimes difficult to make use of all the options or techniques. Important functions are sometimes ‘hidden’ behind multiple clicks or menus. To address this, Snoobi is continually reviewing the User Experience and updating the User Interface to provide a better and faster experience. As a result, this release contains several improvements to optimize the User Experience.
  3. New interface for Segmentation
    Snoobi Analytics collects a large amount of visitor data of every website. The ability to filter and segment that data is therefore especially important, so that reports can be created that provide insights into visits and identify opportunities to improve. The new release includes better options for managing Segmentation.
  4. E-commerce new possibilities
    Snoobi Analytics’ e-commerce solution registers details of the checkout page of the webshop. With the changes in this release, more elements can now be measured, and data can easily be filtered from within each panel. Snoobi Analytics now collects additional checkout variables for the Snoobi e-commerce reporting. Does your webshop solution contain information about product group, language settings, customer codes, different invoice or shipping addresses, or other data? With the latest update we can collect all data that is relevant for your e-commerce and combine this with your existing Snoobi web analysis data.

With this release, we are also introducing a change in our release strategy. Instead of releasing small updates, we will be focusing on providing more updates and improvements in regular major releases. Specific problems that customers may have when using Snoobi Analytics will be addressed immediately.

Our customers and partners have all been extensively informed about this new release.

Do you have questions or comments about this new release or Snoobi and web analytics in general? We always like to hear from you!

Ready for a complete analytics platform?

Finnish Newsletter – September 2020

Hyvä Snoobin käyttäjä,

Lähestymme sinua tällä Snoobin uudella asiakaskirjeellä, koska olet aktiivinen Snoobin käyttäjä. Haluamme parantaa suoraa kommunikointia asiakkaittemme kanssa varsinkin nyt kun Covid-19 pandemia rajoittaa asiakastapaamisia. Uutiskirjeemme tarkoituksena on kattaa asiakkaillemme tärkeitä aiheita liittyen Snoobin käyttöön, palvelun uusiin ominaisuuksiin, tapahtumiin, kumppanuuksiin sekä myös jakaa analytiikkamaailman kuulumisia yleisemmin. Kerrottavaa olisi varmasti aina enemmän kuin yhteen kirjeeseen mahtuu, joten meihin saa myös yhteyden sähköpostilla tai puhelimitse (yhteystiedot alla). Otamme mielellämme palautetta ja ideoita vastaan.

Kevään ja kesän Snoobi Klinikat

Jatkamme Snoobi Klinikoiden järjestämistä, joista saimme hyvää palautetta viime kevään ja kesän aikana.  Snoobi Klinikoiden tarkoituksena on käsitellä tärkeitä Snoobin käyttöön liittyviä asioita ja saada palautetta suoraan asiakkailtamme. Ensimmäisten Snoobi Klinikoiden teemana oli Snoobi tilien huoltoon liittyvät asiat palvelun sujuvuuden ja tietoturvan näkökulmasta. Klinikoiden tarkoitus ei ole korvata asiakastukea, koulutusta tai konsultointia vaan täydentää niitä. Julkaisemme pian loppuvuoden Klinikat päivämäärineen ja teemoineen – ideat ja toiveet teemojen suhteen ovat tervetulleita.

Uudet laajennetut palvelut

Snoobin ja Fonectan kaupallinen yhteistyö jatkuu kuten ennenkin, eli asiakkaamme saavat Snoobiin liittyvää ensiasteen tuotetukea ja -koulutusta Fonectalta. Olemme kuitenkin laajentaneet ko. palvelua kokonaisvaltaisempaan tilien hallinnan ja optimoinnin konsultointiin sekä asiakaskohtaisiin Snoobi-räätälöinteihin sen palautteen pohjalta, jota olemme saaneet asiakkailtamme. Näillä laajennetuilla palveluilla autamme asiakkaitamme saamaan Snoobista enemmän irti. Autamme myös mielellämme tietoturvaan ja Snoobiin liittyvissä asioissa, joka on varsin ajankohtainen juuri nyt, koska GDPR tulkintaa ollaan muuttumassa Suomessa.

Uudet kotisivut

Snoobi Technologian kotisivut ovat uudistuneet osoitteessa https://www.snoobi-technology.com. Sivuston tarkoituksena on kertoa Snoobin ratkaisuista selkokielisesti ja jakaa tietoa Snoobin kansainväliselle käyttäjäkunnalle. Sivuston suomenkielinen versio on myös työn alla, joten siitä enemmän seuraavassa kirjeessä.

Fonectan Snoobi sivusto löytyy osoitteesta https://www.fonecta.fi/palvelut/analytiikka/snoobi-analytiikka.

Uudet kumppanuudet Suomessa

Snoobi laajentaa aktiivisesti kumppaniverkostoa Suomessa. Uusin kumppanimme on Digiteam Oy, joka on analytiikkaan erikoistunut digimarkkinointipalveluja tarjoava toimisto. Digiteamin sivustot löytyvät osoitteesta www.digiteam.fi ja kontaktihenkilö on Antti Kärki puh.+358 (0)40 503 5186.

Tässä kaikki tällä kertaa. Ota yhteyttä meihin joko suoraa tai sähköpostitse ihan missä vaan asiassa – Juodaan vaikka etäkahvit verkossa.

Snoobi Technology B.V.

Amsterdam | T: +31 (0)20 345 6820
| snoobi.com | info@snoobi.eu |

Anne Opas, anne.opas@snoobi.nl, puh. +31 (0)20 345 6820 (Asiakastuki)
Mika Alapiessa, mika.alapiessa@snoobi.nl, puh. +31 (0)6 5109 2976 (Partner/Sales)

Ready for a complete analytics platform?

Partner Team Nijhuis sees better analyses of Google Ads with Snoobi Analytics

Snoobi Analytics can track and analyse visits that come to a website thourgh Google Ads with a simple setting. Many of our customers use this information to perform analyses in Snoobi, or in lead generation, if they want to use visits through Google Ads as a criteria for the score.

One option that is used much less within Snoobi is the Google Ads “ValueTrack parameters”. This offers extensive possibilities to show the source of a click, for example the Google Ads campaign, the exact search term and ad group. Combined with the other data in Snoobi, all information can then be seen at the visitor level, and therefore also as criteria for lead scoring or engagement scoring.

An example of this application was created  by our Partner Team Nijhuis. Bram Lucas from Team Nijhuis explains how they did this for their customer Nedap Security Management.

“By adding a tracking template to the Google Ads campaigns, we are able to extract more information from Snoobi than just source and medium. Below the steps. ”

Tracking template

The tracking template added looks like this:

{lpurl}?utm_campaign={campaignid}&adgroupid={adgroupid}&utm_content={creative}&utm_term={keyword}

Google Ads will then automatically paste the tracking template behind each URL of the ad’s landing page (URL).
The various parameters are automatically filled with values that relate to the specific click.

Several snippets are included in the tracking template, they will result in making unique codes for the campaigns visible as ad groups and advertisements. However, these codes in itself are not self-explanatory:

  • Campaign ID: Generates the unique ID of the relevant campaign.
  • AdGroup ID: Generates the unique ID of the relevant ad group.
  • Creative: Generates the unique ID of the relevant advertisement.
  • Keyword: Specifies the search term that triggered the ad that the visitor clicked.

Settings in Snoobi

By navigating within Snoobi to: Settings > Ads > Automatic Ads you will see the campaign ID as the original name when the tracking template is active.
You can then rename these to the names of the campaigns as they are in Google Ads.

To ensure that the search term, ad group ID and ad ID are also visible in the reports, you must set the following values in the Snoobi Settings > Content > Site variables as shown here.       

What will you see?

In the Snoobi reports you will then see the exact values for various metrics from Google Ads. This gives you more information on the search behaviour of the visiting organizations and you are able to make better choices in optimizing the Google Ads campaigns.
AdGroup ID and the Advertisement ID are shown encrypted. You will have to make that link yourself by comparing the values with those of the Google Ads campaigns.

Summarizing

By adding the tracking template in Google Ads combined with the setting options in Snoobi Analytics, our Partner Team Nijhuis now has a thorough report of Google Ads for their customer.

Snoobi is pleased to cooperate with active partners such as Team Nijhuis that enable practical solutions with Snoobi.

“Online marketing agency Team Nijhuis is the business partner for companies that want to grow.”

“We take pride in improving your life by designing access control systems that let you focus fully on life and work.”

“With Snoobi you get access to all interesting data about your website.”

Snoobi Prospekter Lite

Prospekter Lite: direct view on visitors from your mobile

In addition to Snoobi Analytics and Prospekter, there is Prospekter Lite. It runs on iOS and Android and immediately shows which companies visit your website.

This makes it even easier to directly respond to potential leads. After all, your sales team is not behind the laptop all day, but always has the mobile phone at hand!

Prospekter Lite can be installed from the Google Play Store or the Apple App Store and can be used free of charge for any standard Snoobi Analytics or Snoobi Prospekter account. There are only one-off costs associated with creating the required Snoobi Datafeeds.

Easy Settings

All you need is an active Snoobi Analytics or Prospekter account.
You enter the Snoobi Datafeeds API keys and indicate from which lead score the visiting organizations should be shown.
You can adjust that score minimum at any time.

Visitor information

The first Prospekter Lite screen shows the visiting organizations, almost real time and easy to refresh. The visitors with the highest score with name and location are shown first. The number of visits, the type of organization and the lead score are immediately visible.

Valuable details

With one click on a name, more information about the visits of an organization is displayed on the screen of your mobile. The lead score per visit, the visit details and additional information such as on which page the visitor landed and how they arrived on the site.

This is just one of the many solutions that are possible with Snoobi. Are you a Snoobi Partner or are you interested in a customized solution for your customers? We can be very flexible and have create multiple solutions already. Please contact us and we will discuss options!