Client spotlight Kerridge CS: expert in ERP Systems

Kerridge Commercial Systems develops and delivers ERP software to wholesalers, distributors and rental companies. The company has many years of experience and has extensive knowledge of specific branches and their business processes. Important sectors include rental companies for large equipment or rentals for events. Also technical wholesalers of materials, parts for construction, industry and installation companies are important.

Kerridge Commercial Systems (CS), located in the Netherlands in Veghel and Gouda, is also active worldwide with a number of own offices and has more than 15,000 customers. Important countries are the Benelux area, the United States and Canada.

We interviewed Ramona de Jong and Floortje Osnabrug and asked what distinguishes Kerridge CS from other similar companies – what makes them special?

One of the most important items is that a lot of specialist knowledge of ERP software and related processes exist in Kerridge CS. The consultants who are in direct contact with customers often have a background in the industry or sector for which they work and have insight into the specific problems and processes. They know what is going on and can therefore offer very specific advice, service and extra support.

The choice of a customer for a supplier of ERP software often concerns a long and intensive selection process.

“We really are a partner for the customer. We guide the entire process and ensure that the customer chooses the software package that suits his organization. It’s about the customer, not what package we want to sell. ” says Ramona de Jong, marketing manager.

Kerridge CS has over 40 years of experience within trading companies and the rental industry. The company does not have a separate sales and marketing organization, but focuses largely on research and development. The focus is on developing and implementing the software.
Ramona de Jong: “Our software is not based on tailoring an existing solution to the requirements, but is designed specifically for the industry and together with the industry.” And: “Our customers also have the opportunity to participate in further product development. For example, there is a group forum for the events industry. This allows us to respond even better to the problems and focus area within a certain market. ”

Floortje Osnabrug has recently started working with the program and says: “I find it clear and intuitive and I can easily make my own settings, so that I can zoom in specifically on potential leads.”

In the future, Kerrigde CS will use the Snoobi software in combination with Hubspot(tm) to further expand and enrich their database.

Kerridge CS’s customer-driven development philosophy fits well with Snoobi’s approach and product development.
Kerridge CS offers modern and flexible ERP solutions and their online presence and strategy reinforces this.

Snoobi is proud of clients like Kerridge CS and we hope to contribute even more to their success.

Want to know more about Kerridge Commercial Systems?

Partner Spotlight TRIMM

A full service internet agency. One with a lot of passion, flair, a healthy dose of self-assurance and a touch of stubbornness. That is TRIMM and digital is their craftmanship. 

They have been Snoobi Partners since two years and we are extremely proud of that. TRIMM offers professional and tailor-made solutions. Nothing is standard, nothing is just like that. This is reflected in their successes: ranging from complete customer portals for Sygnify and Grolsch, to launches of new brands and platforms such as Nexperia and Iemand.nl, to the documentary about the World Solar Challenge in Australia. TRIMM has been at the forefront of digital for 25 years and has not lost any momentum. In 2020 they were again elected in the Emerce-100 Digital Agencies list,

For TRIMM Snoobi is a key component to fulfill their mission: connecting people, data and automation. “Data is more than static information and Snoobi knows that better than anyone else. We have been committed for years to making data more accessible with a high focus on our customers and doing what adds value. With Snoobi there is more value.” says Rogier Florijn, director at TRIMM.

Access of data

Chris: Data is more than static information and Snoobi knows that better than anyone else. We have been committed for years to making data more accessible with a high focus on our customers and doing what adds value. With Snoobi there is more value.

An important recognition that TRIMM received is “best full-service internet agency in the Netherlands” in the Emerce100. However, for TRIMM it is more important to look at relationships with their customers as a measure of quality and success. “Our customers mainly have long relationships with us. “
We do not work fór the customer, but together with the customer”, says Christian van den Berge, Digital Marketing Consultant at TRIMM. They see the end product as co-creation, something that both the customer and TRIMM can be proud of. “We are down to earth, pragmatic and we keep our promises. We won’t stop there. We have a real “customer obsession”, we are not just plainly commercial, but we are looking for the best possible solution that we can deliver to the customer.
They have a close relationship with their customers and immerse themselves and integrate with their clients. Snoobi helps to strengthen this connection. Through simple and clear insights into the data and results, they can present solutions with even more conviction.

Customer Obsession

Rogier: “We have a real ‘customer obsession’, we are not just plainly commercial, but we are looking for the best possible solution that we can deliver to the customer.”

Customer obsession

This philosophy of a ​​close cooperation is what stimulates the partnership between Snoobi and TRIMM. Together we look where we can add value. A “customer obsession” means we don’t stop at a standard solution. Technology continuously provides new challenges and requires new solutions. One of the reasons that TRIMM has chosen Snoobi is its flexibility and development. Because Snoobi possesses the raw data that is stored within the EU, new developments can take place faster. Snoobi, for example, is the first and for now the only one that besides GDPR compliancy goes a few steps further by offering webinars and tools within existing products to support website owners with this changes in legislation.

TRIMM can operate in every digital market. As a result of years of experience and investing in the freedom and creativity of its employees, this organisation can offer real customized solutions for every digital issue. The tools of Snoobi are an important part to clarify these issues and to help with the development of these solutions. “However, collaboration is not a” one trick pony”, says Rogier. TRIMM and Snoobi are therefore also looking together for the next step in data accessibility, from analysis to lead generation and more.

Want to know more about TRIMM?

Partner spotlight Limesquare

What is your brand and what do you want to be perceived? Limesquare shifts the focus in the creative process to you. No standard and ready-made solution for a short campaign. Limesquare is working on long-term solutions that can lead your company to your objectives with a lot of creativity and in a no-nonsense way. And with Snoobi they have an extra tool available to achieve this.

“For you”  instead of “ About us” – Limequare

The Limesquare team is not scared of changes and of reinventing itself. In 2018 they successfully completed a total repositioning. Who are we, what is our brand, what do we stand for and what is our strategy? Those were the questions that Eeke Olijve, Director and strategist of Limesquare, asked the team. The answer:

“We wanted to look at ourselves as a neutrally decorated room in a museum, in which the works are best reflected. Powerful and unpretentious, with full attention to the work for the customer and not to Limesquare itself.”

Where many companies struggle to stay in the forefront and keep up with online market development, Team Nijhuis has been a breath of fresh air for years. They perform a research of the target group and the industry and do not take existing ideas for granted. They dare to reinvent themselves and offer a lot of room for new talent. The internal cooperation between experienced specialists and up-and-coming talent provides dynamic and creative solutions. They think about now and the future. This is reflected in the development of the See, Think, Do, Care model. Many companies and agencies approach digital marketing only from the decision phase. But that means you miss out on many potential customers. “An example is the car industry. The purchasing process takes an average of six months. Visitors leave traces early in the process. By creating an overview, the customer sees the real potential. We then develop a strategy to nurture these customers during the entire process, rather than just the moment of purchase. You really help customers with that. As a team, we are committed to maximise the potential of all our customers,” says Luuk Rouwhorst, Team Lead and Inbound Sales Manager at Team Nijhuis.

An important change was shifting to a subscription structure and real long-term strategy. The additional advantage is that communication with their customers (or as they call them their partners) is even easier and smoother. “Recently one of our partners called with a new idea for a campaign and asked whether we could take care of it. Of course we do. And off we go. No quote, no invoice, we can get started right away.” Eeke says.

This starts with the first contact. Limesquare wants to be able to add something, have a good rapport and always look at the strategy first, for every (customer) partner, for every order. They are entrepreneurs with a lot of experience. Critical if necessary, but especially an enthusiastic and down-to-earth team. Working with the partners, even internally, to really understand what the goals are that must be achieved. It also requires a proactive attitude from Limesquare. With employees who are primarily concerned with contact with customers, Limesquare can continuously monitor the strategy and look for new opportunities. This is how they became involved with Snoobi.

Eeke Olijve | Directeur & Strateeg Limesquare

Eeke: “It’s one thing to have insights, but the road to that point is more important. Do you have the right people on the website? How do you follow up? ”Snoobi can help with this.” It makes tracking campaigns, among other things, tangible and partners can also get to work on it themselves”. With Snoobi, Limesquare can offer their partners a complete analysis overview. Both the current situation and the progress and how the goals are achieved and tools to follow up prospects. “Snoobi is mentioned everywhere. When I demonstrate how it works and what you can do with it, people are super excited.”

Partner spotlight Team Nijhuis

One of our Snoobi Partners in Netherlands is Team Nijhuis, located in Borne. With FD Gazelle Awards and 4 times a listing on the Deloitte Fast 50 is Team Nijhuis an important partner for Snoobi. Below more information about Team Nijhuis and a recent interview.

Grow with Team Nijhuis

By positioning your company as a team, you create expectations for both customers and employees. Originally called Nijhuis, since the 70s Team Nijhuis. A Digital Marketing Agency that does justice to its company name. It is a team. They are specialists. They are creative. They have been active since 1973 and are still innovative. Team Nijhuis has one goal: to grow your business. How? Through experience, a clear business philosophy, insight, strategy and most importantly: through working with the client proactively. Snoobi is an important tool in fulfilling their mission. Team Nijhuis, “we exist to let your business grow.

We are developing a strategy to nurture customers during the entire (purchasing) process, instead of just at the time of purchase. You really help customers with that. As a team, we are committed to exploiting the maximum potential of all our customers.”

Where many companies struggle to stay in the forefront and keep up with online market development, Team Nijhuis has been a breath of fresh air for years. They perform a research of the target group and the industry and do not take existing ideas for granted. They dare to reinvent themselves and offer a lot of room for new talent. The internal cooperation between experienced specialists and up-and-coming talent provides dynamic and creative solutions. They think about now and the future. This is reflected in the development of the See, Think, Do, Care model. Many companies and agencies approach digital marketing only from the decision phase. But that means you miss out on many potential customers. “An example is the car industry. The purchasing process takes an average of six months. Visitors leave traces early in the process. By creating an overview, the customer sees the real potential. We then develop a strategy to nurture these customers during the entire process, rather than just the moment of purchase. You really help customers with that. As a team, we are committed to maximise the potential of all our customers,” says Luuk Rouwhorst, Team Lead and Inbound Sales Manager at Team Nijhuis.

Team Nijhuis has been using the Snoobi tools for more than seven years, mainly for lead generation but also for detailed analysis of the visiting organizations. Luuk: “Even after seven years we see that new potential customers are still impressed by the possibilities to see which companies visit their website and details of their visit”. By using the Snoobi tools with website analytics and lead scoring possibilities, it is possible to show exactly which companies and industries visit the website, what their interest is, in which stage of the decision process they are and more. Thanks to this insight, customers know exactly where they stand and Team Nijhuis can develop a strategy. Interviews with target groups, Google Ads, social media: every relevant channel is used for launching a new brand and product or increasing brand awareness of existing products. The customers are therefore also diverse: from car dealers to home care, from recruitment agencies to web shops, from the city of Utrecht to F.C. Twente and many more.

Just like Snoobi, Team Nijhuis is committed to helping your company grow. Approaching the customer at the right time through the right channels. Not only today, but certainly also tomorrow.

Want to know more about Team Nijhuis?

Partner Spotlight Fonecta

One of the reasons Snoobi Analytics is used by many clients is the ability to provide local first-party data services. As Snoobi Master Reseller n Finland, Fonecta uses that to deliver specific services to not just business-to-business clients but also to many public sector clients where ease of service, direct vendor support and GDPR-level security are a requirement. Below an example of a recent announcement for a major new contract in Finland.

Snoobi expands its international activities in the public sector

Snoobi Technology B.V. in Amstelveen has started a collaboration with the Finnish company Fonecta Oy for the use of Snoobi Analytics. This entails delivering all web analytics services to the Finnish public sector. The Snoobi platform is used for this. Snoobi Analytics is already being used by many Finnish companies and institutions. This cooperation adds a large number of organizations to it.

This latest large scale contract comes from Valtori, the Finnish government center for IT. In addition to the national government, municipalities, police and other institutions are also covered by this agreement.

The aim is to improve the experiences of users of websites in the public sector, to increase efficiency and to ensure that all data is stored with the highest level of security. Currently a a number of different analysis tools are being used in the public sector. By offering a uniform platform, comparable data can be collected.

“Understanding users is the key to better service. With these analyses, organizations in the public sector can better understand their users and develop services faster” says Vesa Kattilakoski, Product Manager at Valtori.

Sami Jokivirta, Business Development Manager at Fonecta says: “The aim is to improve the user experience of public web services, to increase the efficiency of the online presentation and to ensure that all monitoring data collected by the Finnish authorities remains in Finland.”

According to Charles Odinot, director at Snoobi Technology, the agreement with Fonecta opens a broader customer base and the possibility of further expansion in the public sector in other countries. “We can also use the knowledge and experience that we have built to further develop the Finnish market with insightful marketing analyses,” he adds.

About Fonecta Oy

Fonecta Oy offers digital solutions to help companies improve their online competitive position. Fonecta Oy is part of the European Directories Group, which also includes the Dutch DTG and Austrian Herold.

About Valtori

This Finnish governmental center for IT provides IT services for the entire government sector.