Partner spotlight Global Topology

Snoobi Technology works closely together with its many partners. Snoobi Analytics and the Snoobi team have the product and the technical domain knowledge, combined with many years of experience. Our partners add specific expertise in how web analytics and e-commerce analytics can be best implemented and used by our combined clients.

One of the important partners in this field is Geddy van Elburg, founder and owner of Ionmoon B.V. and Global Topology B.V. With Geddy’s background and expertise she assists many clients in applying analytics according to the requirements of GDPR and other privacy aspects. Instead of doing a lengthy interview, we decided to let Mrs. van Elburg speak for herself, so below you will find her personal introduction.

Let me introduce myself:
My name is Geddy van Elburg. I live in the Netherlands, where I founded my own company called Ionmoon in 2008. I have been working in the internet for 22 years after a career as a textile artist. Recently I decided to start my second company called Global Topology, which will be dedicated towards consultancy on cultural differences, export and doing international business.
Primarily I worked at an agency where I was the first  search engine specialist (SEO) and as Google Ads came along I had to master that as well. I learned a lot, worked a lot, but I wanted to start my own company and decide with route I wanted to go: Diving into analytics.

I studied web analytics at the UBC and UCI and I got my DAA certification in 2010.
I also became a Guest lecturer at Saxion University, wrote a course on SEA at the LOI (Dutch institute for distance learning) and was a co-reader/moderator for the courses on SEO and Web analytics.

In my work I combine persona’s, human behavior with online behavior to enhance conversion rates. Ionmoon works for large companies with in-company web analysts  (I do strategic consultancy), but also for medium and small companies. This can be a governmental organization, webshop, international (exporting) business or sometimes a startup. We cover mainly B2B, but also work with some  B2C clients. Companies from other countries who want to target the Dutch market are the cherries on our cake.

Since analytics came along I was concerned about the privacy issues, which are involved with online. I dived into the combination  of legal, technical and human behavior. During the introduction of the GPDR I consulted a great number of businesses and organizations, besides the legal team. How can you still analyze behavior to improve your communication and your website, app, etc.  without intruding on privacy for a visitor?

I strongly believe in privacy in design. This comes with a strong strategy and a solid measurement plan. Thinking before implementing. Always asking the question: Why?

International Cultural Styles
I am fascinated by human behavior, especially online, and working quite a lot with international websites (Netherlands is an exporting country). I learned many things about differences between human behavior in different countries. And more important: asking even more and more questions.
This is where my new story starts. After some analysis, further research and more study I got amazing insights on different national cultures, B2B negotiation styles and the way people interact with your site, your content etc.. At this moment I’m writing a book /or paper on this topic and I hope to tell you some interesting stories about how people in a global world still act locally.

For contact, you’ll find me on LinkedIn or just drop me an email at:

During presentations and consultancy sessions I take organisations along the route of different negotiation styles and the effect on how people are doing business according to their national culture. As doing business starts with trust, you can’t start soon enough to build trust and respect in your relationship.
One way or the other is not good or bad, it is just a different route towards the same goal: doing business.
But in every adventure there is danger. Danger of miscommunication, danger of losing trust. How are you going to find out where you lose your leads? This starts with another segmentation in analytics.

Client spotlight Kerridge CS: expert in ERP Systems

Kerridge Commercial Systems develops and delivers ERP software to wholesalers, distributors and rental companies. The company has many years of experience and has extensive knowledge of specific branches and their business processes. Important sectors include rental companies for large equipment or rentals for events. Also technical wholesalers of materials, parts for construction, industry and installation companies are important.

Kerridge Commercial Systems (CS), located in the Netherlands in Veghel and Gouda, is also active worldwide with a number of own offices and has more than 15,000 customers. Important countries are the Benelux area, the United States and Canada.

We interviewed Ramona de Jong and Floortje Osnabrug and asked what distinguishes Kerridge CS from other similar companies – what makes them special?

One of the most important items is that a lot of specialist knowledge of ERP software and related processes exist in Kerridge CS. The consultants who are in direct contact with customers often have a background in the industry or sector for which they work and have insight into the specific problems and processes. They know what is going on and can therefore offer very specific advice, service and extra support.

The choice of a customer for a supplier of ERP software often concerns a long and intensive selection process.

“We really are a partner for the customer. We guide the entire process and ensure that the customer chooses the software package that suits his organization. It’s about the customer, not what package we want to sell. ” says Ramona de Jong, marketing manager.

Kerridge CS has over 40 years of experience within trading companies and the rental industry. The company does not have a separate sales and marketing organization, but focuses largely on research and development. The focus is on developing and implementing the software.
Ramona de Jong: “Our software is not based on tailoring an existing solution to the requirements, but is designed specifically for the industry and together with the industry.” And: “Our customers also have the opportunity to participate in further product development. For example, there is a group forum for the events industry. This allows us to respond even better to the problems and focus area within a certain market. ”

Floortje Osnabrug has recently started working with the program and says: “I find it clear and intuitive and I can easily make my own settings, so that I can zoom in specifically on potential leads.”

In the future, Kerrigde CS will use the Snoobi software in combination with Hubspot(tm) to further expand and enrich their database.

Kerridge CS’s customer-driven development philosophy fits well with Snoobi’s approach and product development.
Kerridge CS offers modern and flexible ERP solutions and their online presence and strategy reinforces this.

Snoobi is proud of clients like Kerridge CS and we hope to contribute even more to their success.

Want to know more about Kerridge Commercial Systems?

Partner Spotlight TRIMM

A full service internet agency. One with a lot of passion, flair, a healthy dose of self-assurance and a touch of stubbornness. That is TRIMM and digital is their craftmanship. 

They have been Snoobi Partners since two years and we are extremely proud of that. TRIMM offers professional and tailor-made solutions. Nothing is standard, nothing is just like that. This is reflected in their successes: ranging from complete customer portals for Sygnify and Grolsch, to launches of new brands and platforms such as Nexperia and, to the documentary about the World Solar Challenge in Australia. TRIMM has been at the forefront of digital for 25 years and has not lost any momentum. In 2020 they were again elected in the Emerce-100 Digital Agencies list,

For TRIMM Snoobi is a key component to fulfill their mission: connecting people, data and automation. “Data is more than static information and Snoobi knows that better than anyone else. We have been committed for years to making data more accessible with a high focus on our customers and doing what adds value. With Snoobi there is more value.” says Rogier Florijn, director at TRIMM.

Access of data

TRIMM: Data is more than static information and Snoobi knows that better than anyone else. We have been committed for years to making data more accessible with a high focus on our customers and doing what adds value. With Snoobi there is more value.

An important recognition that TRIMM received is “best full-service internet agency in the Netherlands” in the Emerce100. However, for TRIMM it is more important to look at relationships with their customers as a measure of quality and success. “Our customers mainly have long relationships with us. “
We do not work fór the customer, but together with the customer”, says the Digital Marketing Consultant at TRIMM. They see the end product as co-creation, something that both the customer and TRIMM can be proud of. “We are down to earth, pragmatic and we keep our promises. We won’t stop there. We have a real “customer obsession”, we are not just plainly commercial, but we are looking for the best possible solution that we can deliver to the customer.
They have a close relationship with their customers and immerse themselves and integrate with their clients. Snoobi helps to strengthen this connection. Through simple and clear insights into the data and results, they can present solutions with even more conviction.

Customer Obsession

Rogier: “We have a real ‘customer obsession’, we are not just plainly commercial, but we are looking for the best possible solution that we can deliver to the customer.”

Customer obsession

This philosophy of a ​​close cooperation is what stimulates the partnership between Snoobi and TRIMM. Together we look where we can add value. A “customer obsession” means we don’t stop at a standard solution. Technology continuously provides new challenges and requires new solutions. One of the reasons that TRIMM has chosen Snoobi is its flexibility and development. Because Snoobi possesses the raw data that is stored within the EU, new developments can take place faster. Snoobi, for example, is the first and for now the only one that besides GDPR compliancy goes a few steps further by offering webinars and tools within existing products to support website owners with this changes in legislation.

TRIMM can operate in every digital market. As a result of years of experience and investing in the freedom and creativity of its employees, this organisation can offer real customized solutions for every digital issue. The tools of Snoobi are an important part to clarify these issues and to help with the development of these solutions. “However, collaboration is not a” one trick pony”, says Rogier. TRIMM and Snoobi are therefore also looking together for the next step in data accessibility, from analysis to lead generation and more.

Want to know more about TRIMM?

Partner spotlight Team Nijhuis

One of our Snoobi Partners in Netherlands is Team Nijhuis, located in Borne. With FD Gazelle Awards and 4 times a listing on the Deloitte Fast 50 is Team Nijhuis an important partner for Snoobi. Below more information about Team Nijhuis and a recent interview.

Grow with Team Nijhuis

By positioning your company as a team, you create expectations for both customers and employees. Originally called Nijhuis, since the 70s Team Nijhuis. A Digital Marketing Agency that does justice to its company name. It is a team. They are specialists. They are creative. They have been active since 1973 and are still innovative. Team Nijhuis has one goal: to grow your business. How? Through experience, a clear business philosophy, insight, strategy and most importantly: through working with the client proactively. Snoobi is an important tool in fulfilling their mission. Team Nijhuis, “we exist to let your business grow.

We are developing a strategy to nurture customers during the entire (purchasing) process, instead of just at the time of purchase. You really help customers with that. As a team, we are committed to exploiting the maximum potential of all our customers.”

Where many companies struggle to stay in the forefront and keep up with online market development, Team Nijhuis has been a breath of fresh air for years. They perform a research of the target group and the industry and do not take existing ideas for granted. They dare to reinvent themselves and offer a lot of room for new talent. The internal cooperation between experienced specialists and up-and-coming talent provides dynamic and creative solutions. They think about now and the future. This is reflected in the development of the See, Think, Do, Care model. Many companies and agencies approach digital marketing only from the decision phase. But that means you miss out on many potential customers. “An example is the car industry. The purchasing process takes an average of six months. Visitors leave traces early in the process. By creating an overview, the customer sees the real potential. We then develop a strategy to nurture these customers during the entire process, rather than just the moment of purchase. You really help customers with that. As a team, we are committed to maximise the potential of all our customers,” says Luuk Rouwhorst, Team Lead and Inbound Sales Manager at Team Nijhuis.

Team Nijhuis has been using the Snoobi tools for more than seven years, mainly for lead generation but also for detailed analysis of the visiting organizations. Luuk: “Even after seven years we see that new potential customers are still impressed by the possibilities to see which companies visit their website and details of their visit”. By using the Snoobi tools with website analytics and lead scoring possibilities, it is possible to show exactly which companies and industries visit the website, what their interest is, in which stage of the decision process they are and more. Thanks to this insight, customers know exactly where they stand and Team Nijhuis can develop a strategy. Interviews with target groups, Google Ads, social media: every relevant channel is used for launching a new brand and product or increasing brand awareness of existing products. The customers are therefore also diverse: from car dealers to home care, from recruitment agencies to web shops, from the city of Utrecht to F.C. Twente and many more.

Just like Snoobi, Team Nijhuis is committed to helping your company grow. Approaching the customer at the right time through the right channels. Not only today, but certainly also tomorrow.

Want to know more about Team Nijhuis?

Partner Spotlight Fonecta

One of the reasons Snoobi Analytics is used by many clients is the ability to provide local first-party data services. As Snoobi Master Reseller n Finland, Fonecta uses that to deliver specific services to not just business-to-business clients but also to many public sector clients where ease of service, direct vendor support and GDPR-level security are a requirement. Below an example of a recent announcement for a major new contract in Finland.

Snoobi expands its international activities in the public sector

Snoobi Technology B.V. in Amstelveen has started a collaboration with the Finnish company Fonecta Oy for the use of Snoobi Analytics. This entails delivering all web analytics services to the Finnish public sector. The Snoobi platform is used for this. Snoobi Analytics is already being used by many Finnish companies and institutions. This cooperation adds a large number of organizations to it.

This latest large scale contract comes from Valtori, the Finnish government center for IT. In addition to the national government, municipalities, police and other institutions are also covered by this agreement.

The aim is to improve the experiences of users of websites in the public sector, to increase efficiency and to ensure that all data is stored with the highest level of security. Currently a a number of different analysis tools are being used in the public sector. By offering a uniform platform, comparable data can be collected.

“Understanding users is the key to better service. With these analyses, organizations in the public sector can better understand their users and develop services faster” says Vesa Kattilakoski, Product Manager at Valtori.

Sami Jokivirta, Business Development Manager at Fonecta says: “The aim is to improve the user experience of public web services, to increase the efficiency of the online presentation and to ensure that all monitoring data collected by the Finnish authorities remains in Finland.”

According to Charles Odinot, director at Snoobi Technology, the agreement with Fonecta opens a broader customer base and the possibility of further expansion in the public sector in other countries. “We can also use the knowledge and experience that we have built to further develop the Finnish market with insightful marketing analyses,” he adds.

About Fonecta Oy

Fonecta Oy offers digital solutions to help companies improve their online competitive position. Fonecta Oy is part of the European Directories Group, which also includes the Dutch DTG and Austrian Herold.

About Valtori

This Finnish governmental center for IT provides IT services for the entire government sector.