Snoobi Analytics and GDPR
GDPR and the impact on analytics
After the EU’s General Data Protection Regulation (GDPR) became active in 2018, adoption of data protection laws has accelerated, and not only in Europe. Consumers and privacy advocates everywhere demand transparency in which data is collected, what it is used for, where it is stored and who has access to their data. At the same time, the owner of a publicly available website needs analytics and statistics to optimize the service delivery and to make the information available to their public.
So it becomes important to inform the visitor of a website about how data is used and allow them to remain anonymous. Only then a visitor can provide the relevant informed consent and do not just block everything to play safe. Snoobi Analytics, as the European provider of web, portal and complex analytics provides tools for both the website owner as well as the website visitor to fully comply with the GDPR.
In the short video below we summarize and highlight a number of these Snoobi features.