Any organization that uses the data collected from their digital assets to make decisions will gain strategic advantage over the competition and reduce cost, since they can focus on areas that have the best ROI.
They will also explore hidden opportunities as well as sales leads and identify problems beforehand.
The Snoobi Analytics Platform enables the marketer or data-analyst to concentrate on the data and how that can used to facilitate marketing and sales actions as well as the data to be combined with other relevant data. DRILL-DOWN INTO ANY CLICK DETAIL BY EVERY VISITOR IN ANY HISTORIC SESSION.
First-Party online data
First party website data is the information that companies can collect from their own web-based sources. In other words, every information about visitors from online sources is first party data. A company needs full ownership of that data to enable it to be combined with other data and to gain maximum advantage.
Research by emarketer.com shows that more than 75% of marketers said that increasing their use of first-party data is a high priority.
Data may be the new currency for businesses, and access to first-party data is a necessity. But without full details and ownership that data is incomplete, may lead to the wrong conclusions and cannot be used for predictions that are based on AI.
Google Analytics is a widely used web analytics tool, but the free version cannot display 100% accurate data due to data sampling.
In Google’s own words: “In data analysis, sampling is the practice of analyzing a subset of all data in order to uncover the meaningful information in the larger data set.“
The data granularity in Snoobi is down to the level of every action a visitor has taken on your website. That doesn’t mean aggregated data is not available, but every detail can be viewed, filters and segments work on all available data and no detail is lost – ever.
GDPR and Visitor data
With the need to analyse every action a user takes on the website and to register every detail, we quickly encounter GDPR-related issues. When using the Snoobi Data Platform it is still possible to get all insights into a unique visitors’ behaviour while maintaining GDPR compliancy.
The GDPR features in the Snoobi Analytics platform are:
- Disable all tracking from Snoobi Analytics
- Do not set persistent cookies if not approved
- Enables complete anonymization and no storage of IP-address data
- The right of insight – meaning a user wants to review the data the site has collected for a unique visitor id
- The right to be forgotten – meaning a user wants to remove all data the site has collected for a unique visitor id
- A special website for a user to find out what visitor id is in use by them for Snoobi
- An interface for the website owner to full obligations under GDPR